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We kind of know their game, we know what they do. And I think after a while, you know, they’re not really new. Not to diminish those things either, but I think a good chunk of their influence was tethered to how much media attention or media coverage they could drive. Peter KafkaĪnd also, they were directly connected to Steve Bannon and Steve Bannon was in the White House. We saw the same thing with Breitbart, where people were covering Breitbart, and Breitbart had a lot of its power and influence tethered to the ability to jump into a cable news chyron because of something they posted. And so, people were trying to figure out, how did this happen? And obviously, this was a key component of this, so they received a lot of coverage, and in turn, I think, gave some of these people an added sense of influence. Oliver DarcyĪnd Trump had just shocked everyone by winning the election. Well, I think part of their influence is always tethered to how much media coverage they’re receiving, and back in 2016, they were the shiny new object. What accounts for the seeming diminished influence of individual trolls like that? Oliver Darcy Cernovich is still on Twitter Milo has been de-platformed.

Even last year, when you came out to talk about this, they had sort of receded from the conversation. A lot of emphasis was placed on these trolls and how they were feeding a general conservative news movement. When we first started talking about this a couple years ago, a lot of attention was focused on the Mike Cernovichs of the world and Milo Yiannopoulos. I do want to talk to you about the conservative media landscape. You can read an excerpt of that conversation below. And attention helps feed the trolls.ĭarcy and I talked about these trolls’ apparent diminishment on this week’s episode of Recode Media. The right-wing troll isn’t a new idea anymore, so it’s going to get less attention. News outlets like things that are new.

There’s no equivalent to Tucker Carlson or Fox and Friends that’s mainly on Twitter.

The media has belatedly focused its attention on the direct and powerful link between Fox News and the White House, and now realizes that what that channel’s stars say to Trump - both on- and off-air - has enormous impact on his thinking, policies, and actions.And despite promises to create new platforms that would challenge the big tech companies, trolls who have been “de-platformed” have found it hard to reconstitute their followings in new locations.

The platforms that gave many of the trolls a home, namely Facebook, Twitter, and YouTube, have become less welcoming, particularly to those who advocate harassment and worse in some cases, like that of Yiannopoulos, they have kicked them off their service entirely.

What happened? A few things, says CNN media reporter Oliver Darcy, who specializes in tracking conservative media:

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Hence the serious attention people started paying to characters like Mike Cernovich, Milo Yiannopoulos, and others, who reveled in the attention and could plausibly claim that their influence extended to millions of online fans as well as the newly elected leader of the free world.Ĭut to 2019, and the media focus has moved on: Some of these figures are still tweeting and stirring stuff up, but they don’t seem to have nearly the clout they appeared to have a couple years ago. In the aftermath of the 2016 election, a new cast of political characters popped up on the national media’s radar: right-wing provocateurs who had built previously ignored followings on the internet and who seemed suddenly relevant as establishment journalists and politicians tried to understand Donald Trump’s surprising victory.